Linux Libuser

ad:tech Chicago – Advertising with Social Media

ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here's the next installement of our coverage:

Branding: Focus or Flexibility?

My last post, Positioning for Extinction, stirred up quite a debate. Laura Reis, a big proponent of highly focused brands, suggested that Weber stick to charcoal grills and launch a new brand for gas grills.

Google Opening Up On Click Fraud

AdWords clients will be able to view information on invalid clicks as detected by Google through an advanced option in an AdWords account; it is Google's first significant effort to make this information more transparent to its AdWords customers.