Archive
Filepro Conversion
In years past, I did a lot of Filepro work. This goes way, way back: I worked on the first Tandy Xenix…
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Victorias Secret & Woot – Selling Benefits
Why is it that some sophisticated marketers suddenly forget the difference between a feature and a benefit as soon as they get online?
My Adventure at BlogHer
This past weekend was BlogHer. I only was able to make it down for the Saturday sessions, but overall, I think it was a great event. In a sentence, it was the most valuable blogging-related event I have attended in the past year.
BlogHer and Conference Marketing
Back from two phenomenal days at BlogHer, and now starting to digest some of the things that I'd noticed over the weekend.
Ted Stevens Tries To Pull a Fast One
Senator Ted Stevens may not have a grasp on how, exactly, the Internet works, but the veteran politician could teach Congressional rookies a thing or too about getting your way in Washington. Net Neutrality supporters are hitting the phones trying to prevent Stevens from orchestrating a backdoor vote.
YouTube Did Not Beat MySpace, Not Even Close
A Guardian Unlimited story has floated around all day with the headline "YouTube overtakes MySpace," detailing how the video-sharing website had surpassed MySpace in daily global Internet visits. Unfortunately, it's flat out wrong. YouTube's not even close.
