Astroturfing: Time to walk the talk

Last month's anti-astroturfing initiative by Australian PR bloggers Trevor Cook and Paull Young got off to a good start with plenty of commentary in support of the idea.

Your Shopping Cart Scripts

When a beginning business entrepreneur first hears the term quality shopping cart scripts he or she might think this means the words that are put on the Web page, the script, that will urge the consumer to respond using tact, salesmanship and testimonials.