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Marketing techniques are as plentiful as they are varied. The marketing consultants, advisers, service providers, etc... all make sure that you have…
If you follow this industry long enough, you know the slightest alteration of any Google offering, from holiday logos to something between Sergey's teeth, gets extensive coverage in the blogosphere. Google swapping out the Froogle link on its homepage for Video was another snoozer.
This is Web 2.0's day in the sun. Since Yahoo! bought del.icio.us last December, traffic to the site has more than doubled. In July, user-generated content sites made up five out of the top ten fastest growing Web brands. What's more, the traffic to particular social websites is neatly compartmentalized into demographic packets, which speaks to the advertising power these sites can offer.
Bloggers and mainstream media combine forces to offer comprehensive coverage of the foiled terrorist plot at Heathrow.
Froogle and Groups have been relegated to the out of sight, out of mind dustbin (well, to the More link, really) as Google's Marissa Mayer formally announced the video link we have been seeing atop the Google search bar for the past few days.
This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.
