SES: Marketing with Social Media

This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.

AOL Wants To Be Your StudyBuddy

Under the shadow of the AOL data leak, you may have missed something decent from the controversial company. This week, AOL launched StudyBuddy.com, a search engine created to help kids with their homework.

RSS Does Not Sway The Skeptic

RSS has been touted as a vehicle that could supplant email marketing; a skeptical look at RSS indicates what companies will need to avoid doing to make it work for them.

How To Develop A Senior Management Team

Effective management is crucial for a business to succeed, and it is possible only if the right candidate with the right qualifications and expertise does the job competently.