A/B Testing for Adsense is Often Pointless

Google recently posted a little blurb about The ABCs of A/B Testing. I hate to be a wet blanket, but for most of us lower volume publishers, that's a pointless exercise with little to gain.

Amazon Soon To Unbox Video

It wasn't too long ago that Ad Age reported that big-mouthed television executives let it slip that Amazon was preparing an online video content service, called Amazon Digital Video. A Net detective proves that keeping a secret online is like hiding a ham in your shorts.

CIOs Tackle Data Storage

Data storage is becoming a problematic issue for many CIOs. The cost and complexity of storage, along with the sheer amount of information that must taken care of, can make for "a data retention nightmare." There are ways to deal with the matter, however.

Forget Googling, Go Ahead And Yahoo

Upon hearing that the big name in search has been objecting strenuously to having its name used as a verb, Yahoo decided to have some fun with the controversy.

Mozy Backs Up To IBM’s Turf

The swirl of discussion about online backup service Mozy should not center on comparisons to online storage services, because they are a different type of technology.