SL Con. – Building Your Brand and Marketing

With Second Life, it is about a relationship. At the end of the day, it's about harnessing the community and the brand for the better good. Building the new brands with the community - it is a new revenue stream for traditional companies.

Grassroots Innovation

Microsoft is the latest company to capitalize on the "customer-made" trend. According to the Mercury News, any game enthusiast can now create video games for the Xbox 360 video console.

WaPo BlogRolls the C-Listers

The Washington Post Online launched a program to give C-list bloggers a leg up. The company launched BlogRoll, which offers ad revenue sharing and links to participating bloggers from the front page of the news publication website.