Archive
Troubleshooting Mistakes
The very first part of troubleshooting is identifying the problem. That's not always easy even for skilled professionals.
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YouTube Ripe For Purchase By Apple?
Rumors abound about who wants to, who can, and who will buy YouTube (assuming that it's ever offered for sale). Some of the most-mentioned names include Google, NewsCorp, and Time Warner. A GigaOM article recently presented another option - Apple - and made a convincing argument for that possibility.
Go Ogle Somebody, Not Google Them
Google doesn't like Boggle or Scrabble or word jumbles in court. Neither do judges, it seems. All those exercises in logic, or perhaps regular arguments with teenagers, proved helpful to Google's legal team when the owner of googlecheckout.com, googlematching.com, and googleoutdoors.com insisted it wasn't GOOGLE, but GO OGLE.
eBay Fees On The Rise
eBay is set to make a risky move this week as it prepares to raise certain fees. Members who sell items through the company's online stores face a rate hike that will nearly level the difference between auction and store prices. eBay hopes this will raise revenues.
AOL Data Leaked Google Secrets
If anyone in the world of search engine marketing or optimization ever doubted the importance of a top five organic ranking, a look at AOL's search data, served up by Google, should remove any question of that.
Boosting Donor Newsletter Open Rates with Subject Lines
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.
