Archive
Java Open Source Holy Grail Persists
Sun Microsystems has held tightly to control of its Java source code, despite years of pleas for them to open it to…
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AOL Data Leaked Google Secrets
If anyone in the world of search engine marketing or optimization ever doubted the importance of a top five organic ranking, a look at AOL's search data, served up by Google, should remove any question of that.
Boosting Donor Newsletter Open Rates with Subject Lines
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.
Just What, if Anything, is Wrong w/ Web Analytics
Is there really a problem with the way web analytics is performed? I think there probably is, but I don't pretend to know the answer for sure - or to believe that it's a question that can be easily answered.
AT&T Yahoo! Collaborate On Photo Sharing
AT&T and Yahoo! recently launched a photo-sharing service named, rather to the point, AT&T Yahoo! Photos, for subscribers to the companies' jointly offered broadband service.
Speedo Shows What Podcasting Can Do For Marketing
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.
