Archive
Do You Know What’s in Your Long Neck?
A website that doesn't understand what's in its Long Neck is doomed to underperformance, if not outright failure.
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Arbys Online Marketing Leaves a Bad Taste
Arby's approach to online marketing looks as old as some of its classic neon signs.
The Auction Media FAQ
Google's plan to adapt its auction-based advertising system to non-search and offline media, plus the gathering momentum of eBay's E-Media Exchange, have caused the term "Auction Media" to begin appearing more frequently in industry news coverage.
Dialpro Taps Tyler To Take Over Helm
Enterprise voice messaging company Dialpro Northwest Inc. was acquired by software and telecommunications industry executive Dennis R. Tyler. Tyler, taking over for the retiring owners and founders. He will serve as president and chief executive officer.
Google Audio Player Comes To Light
Google has entered a new market yet again, although the company isn't doing its own press on this one. Intrepid bloggers found, while exploring Gmail, that there is a new feature present - an MP3 player. This is probably not going to replace any other player you use, but it's a nice bonus.
YouTube’s Night In Paris
YouTube's quest to maximize its monetary potential culminates with a night in Paris. Sorry. Wrong preposition. A night with Paris. Kicking off the premiere video site's venture into rich media advertising, Paris Hilton gets her own channel to promote her music video and album release.
