YouTube’s Night In Paris

YouTube's quest to maximize its monetary potential culminates with a night in Paris. Sorry. Wrong preposition. A night with Paris. Kicking off the premiere video site's venture into rich media advertising, Paris Hilton gets her own channel to promote her music video and album release.

Salesforce.com Buys Into Google AdWords

The online CRM software company picked up a three-person software company whose expertise in tracking sales leads arriving from Google advertising will become part of the Salesforce software.