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Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft's online properties are available…
More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications. Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease. Nearly a…
Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.
Numbers from comScore this week, revealed that Google sites account for nearly 30% of all time spent online in India and Brazil. That is three times higher than the average.
MySpace has announced an open source framework for "distributed computation," which is ultimately a recommendation engine. It's called Qizmt, and it's the feature the social network currently uses for its "People you may Know" feature. "Qizmt can be used for many operations that require processing large amounts of data such as collaborative filtering for recommendations and analytics," explains MySpace COO Mike Jones.
Update: Ok, they've officially announced the testing of the prototypes directory now. From the company blog:
