Transparency Key to Shifts Win

Shift Communications, home to social media advocate Todd Defren, was named agency of record for Novell, largely on the strength of Shift's well-documented social media chops.

The Week In GeekLove: MyBlackBook.org

Are the names and faces of your nocturnal exploits beginning to fade into a maybe-I-should-get-tested blur, there stud? Liar, they are not. But if your fantasy world is rich enough, and if you're worried your mom's going to find your little black book (she's not here, is she?), then maybe you should move that top-secret information online.