Sharing Emails Via Social Networks

A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.  The study "Emails Gone Viral: Measuring 'Share-to-Social' Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more…

YouTube’s Content ID System Hits Milestone

YouTube's Content ID system appears to have caught on in a big way.  This afternoon, a senior product manager stated that over 1,000 content owners now make use of it, and that they've provided more than 1 million reference files containing about 100,000 hours' worth of material.

Online Banking Threat Bypassing Up-to-Date Anti-Viruses

There is an online banking Trojan out there that is bypassing up-to-date anti-virus programs as much as 77% of the time, according to security company Trusteer. The Zeus Trojan is also known as Zbot, WSNPOEM, NTOS and PRG. It is the most prevalent financial malware on the web, Trusteer says.

Moms Are Fans Of Facebook And Twitter

Retailers trying to influence moms should pay attention to social media, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch. Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively), according to the survey. Additionally, 15.3 percent maintain their own blog.

Microsoft Mobilizes its Behavioral Targeting

Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft's online properties are available to buyers of the company's mobile display ad inventory.