Taking Control Of Consumer-Generated Media

Consumer-generated media (CGM) is still a relative newborn and is far from its full potential. The success of YouTube has grabbed hold of the marketer's attention, even in its nebulous and unformed state. The future of television is neatly entwined with this sudden phenomenon, as Brightcove CEO Jeremy Allaire will tell you.

Pulver-izing the Keynote at VON

Jeff Pulver assured the VON crowd during his keynote address that they were witnesses to the next great disruption. Video on the Net will change what we do, how we do it, and the drumbeat of the "digital popcorn," as he called it, will one day attract the tapping foot of the FCC - just like TV.