Will CEM Ever Challenge its Rich Cousin CRM?

Recently Customer Experience Management (CEM) has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management (CRM).

Niche Sites Rule Back-to-School

Nielsen//NetRatings released a report on Tuesday revealing the top ten fastest growing online shopping destinations during the back-to-school rush. The results indicate that timing is important for targeting the right market; too early or too late gets an "F." But the niche is rules them all.