Niche Sites Rule Back-to-School

Nielsen//NetRatings released a report on Tuesday revealing the top ten fastest growing online shopping destinations during the back-to-school rush. The results indicate that timing is important for targeting the right market; too early or too late gets an "F." But the niche is rules them all.

Google.org Aspires To Charity, Profits

Google.org has been getting a fair amount of attention lately. "The philanthropic arm of Google" was formed in late 2004, and, unlike most charitable ventures, is a for-profit entity. Although that sounds somewhat troubling, a recent interview with Dr. Brilliant, the Google Foundation's executive director, should put any fears to rest.