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IBM DB2 9 Tests Positive

IBM released its DB2 9 "Viper" database back in June with promises of a fundamental shift in how XML data is managed, as well as time and memory-saving functionalities. Early tests of the "hybrid database" have come back with positive results.

Implementing An Integrated Marketing Plan

The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It's often referred to as Integrated Marketing Communications (IMC).

What Is An Employee Wellness Program?

In the contemporary workplace human resources are highly valued. Employers understand, employees make or break the success of a company and therefore seek to ensure employees are able to maintain a consistent level of productivity.

Yahoo Disappoints With Weak Ad Sales

Advertising buyers in the financial and automotive sectors have been tightening their purse strings, in what is either a cyclical slowdown in ad spending that will perk up later in the year, or the frightening prospect that contextual search has beaten display advertising as the preferred method of grabbing eyeballs online.