Omniture And comScore Partner On Web Analytics

Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data. The partnership will combine Omniture's method of analyzing web traffic by looking at data collected by servers with comScore's panel based audience measurement. Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers…

Mixcloud Aims to Become “YouTube of Radio”

Mixcloud, an online radio site, which aims to be the "YouTube of radio," has just launched to the public. The site, which is based in London, aims to make radio more social, personal, and democratic. The public is taking notice. Mixcloud is already creating a lot of buzz, and has made the trending topics on Twitter.

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature. Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a…

Blogger Gives Commenters Faces

Blogger has extended the comments feature it annoucned last year, which lets users embed comments and the commenting form below blog posts. The feature has been extended to display profile images next to comments that blog visitors write.