Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction. Google says it has three principles for its approach to display advertising:

Yahoo “Might Be Open” To Letting Google On Homepage

The Yahoo search experience might at some point change in a very surprising way.  That Bing may take over, we've come to accept.  But at least one high-ranking Yahoo employee thinks Google could get a shot, too. Let's talk about said employee for a moment.  Burke Culligan is the senior director of product planning and strategy over Yahoo's front page and My Yahoo, so he's…

Google And Yahoo Offer Best Mobile Experience

With 2 million mobile Web domains, 31 percent of consumers now browse the mobile Web at lest once a month, with news, search and weather being the most popular destinations, according to a new report by the Yankee Group. The report found that most mobile sites still fail to offer satisfactory experiences, earning an average score of 52 on a scale of 1 to 100.

Google Books Opens Door To On-Demand Printing

Few people would argue that computer monitors - no matter how big and how nice - are suitable for displaying entire books.  Even if the text looks okay, monitors still can't be carried into the kitchen or held above your head on a recliner.  So it may interest readers (along with critics of the Google Books settlement) to know that Google has provided On Demand…

Facebook Has Hit The ‘Cash Positive’ Mark

Facebook is still growing. They’re now at 300 million members—you know, roughly the population of the US. But unlike the US, Facebook has also entered the world of “free cash flow positive.”