Archive
Telemarketing big with Xerox
Do you use the telephone as part of your multi-modal lead generation strategy?
Part of the
network
network
Rational Betas Have C++ Goodies
Features in the Rational Software Architect v7.0 beta include improved support for C++, and developers can try out the open beta by pre-registering for it with IBM.
Small Business Marketing – The 80 20 Rule
Small Business Marketers often undervalue and misunderstand the third critical element of marketing: People.
Membership Marketing — It’s More than Magazines
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples.
Brandbuilding with Taglines
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know youand remember you.
Microsoft Responds On Open XML Complaint
The issue of Office Open XML formats interoperability with other applications moved a network administrator to post a substantial critique of Microsoft's efforts. In turn, a Microsoft Office program manager replied with a point-by-point response to the complaints.
