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Brandbuilding with Taglines
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know…
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White Paper Gives Advice On Pay Per Click
Sayu has just released a white paper detailing "how PPC advertisers should optimise their landing pages to increase the profit of a PPC campaign and the return on investment of every click." The company is based in England, so close readers shouldn't be concerned that it spelled "optimize" with an "s."
HP Ripped By Congress Over Spying
CEO Mark Hurd, ex-board chairman Patricia Dunn, and former general counsel Ann Baskins were among the Hewlett-Packard employees who were lambasted by Congress for their roles in a spying scandal that has brought criticism and law enforcement scrutiny to the company.
Another Report on the Future of the Internet
The Pew Internet and American Life research project has issued another report on the the future of the internet with predictions that by 2020:
Local Search Led By Google, Yahoo
Those two Internet players own nearly 60 percent of the local search market, which continues to grow at a strong pace.
Monetizing with Feedvertising
For the past week I've been beta-testing a new product from Patrick Gavin and Andy Hagans of Text Link Ads called Feedvertising.
