Conversions 11% Higher When Customers See Security
McAfee released results from a study of 163 million online shoppers, and found that the majority of them are "digital window shoppers."…
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McAfee released results from a study of 163 million online shoppers, and found that the majority of them are "digital window shoppers."…
The 61st Primetime Emmy Awards (aka: The Emmys) were on last night on CBS, hosted by Neil Patrick Harris, formerly of Doogie Howser M.D., and currently of How I Met Your Mother. During the show, "NPH" appeared as "Dr. Horrible" (not a reference to Doogie, but to a blogger he portrays on a web show), and made fun of online video and the notion that…
Update: Nefflix officially announced the winner of the first contents today, and the beginning of the second contest. The winner of the first one is a team of engineers, statisticians and researchers. Read the release here.
This morning FCC Chairman Julius Genachowski gave a speech, detailing a proposal for keeping the Internet open for access to consumers, and protecting net neutrality. The proposal would prevent ISPs from discriminating against certain services, apps, or viewpoints on the web. It would also require those ISPs to be transparent about their network management practices.
The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.
Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data. The partnership will combine Omniture's method of analyzing web traffic by looking at data collected by servers with comScore's panel based audience measurement. Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers…