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While Google's Matt Cutts has certainly provided a wealth of helpful tips via the company's Webmaster Central YouTube channel, he is not…
The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.
Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data. The partnership will combine Omniture's method of analyzing web traffic by looking at data collected by servers with comScore's panel based audience measurement. Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers…
Mixcloud, an online radio site, which aims to be the "YouTube of radio," has just launched to the public. The site, which is based in London, aims to make radio more social, personal, and democratic. The public is taking notice. Mixcloud is already creating a lot of buzz, and has made the trending topics on Twitter.
Google News had a record week in the UK last week. Hitwise attributes this largely to a big week for celebrity news.
Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature. Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a…
