Archive
Omniture and comScore Join Forces For Online Metrics
It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.
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FCC Proposes Net Neutrality Protection Plan
This morning FCC Chairman Julius Genachowski gave a speech, detailing a proposal for keeping the Internet open for access to consumers, and protecting net neutrality. The proposal would prevent ISPs from discriminating against certain services, apps, or viewpoints on the web. It would also require those ISPs to be transparent about their network management practices.
Marketing Best Practices for Long Form Video
The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.
Omniture And comScore Partner On Web Analytics
Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data. The partnership will combine Omniture's method of analyzing web traffic by looking at data collected by servers with comScore's panel based audience measurement. Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers…
Mixcloud Aims to Become “YouTube of Radio”
Mixcloud, an online radio site, which aims to be the "YouTube of radio," has just launched to the public. The site, which is based in London, aims to make radio more social, personal, and democratic. The public is taking notice. Mixcloud is already creating a lot of buzz, and has made the trending topics on Twitter.
Kanye, Swayze, Others Propel Google News to Record Week in UK
Google News had a record week in the UK last week. Hitwise attributes this largely to a big week for celebrity news.
