Archive
Matt Cutts Talks PageRank
The guide to Google's world takes your coin*, ushers you into the boat, and guides you across the river to the place…
Part of the
network
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Podcasting As An “Investor Relations Tool”
Podcasting is a fine way to communicate your personal thoughts and feelings on any subject. It can also be useful in the business world as an "investor relations tool." A session at the Podcast and Portable Media Expo focused on this application.
Is Confidence in Paid Search Slipping?
Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How's that for a metaphor?
Jill Whalen Search Marketing Seminar Hits Dallas
I got a ping from another old school SEO, Jill Whalen recently about her next search engine marketing seminar.
New YSM Features: Ad Testing and Quality Index
Nothing particularly new here, and they haven't launched yet, but in their September "On Target" advertiser newsletter, Yahoo outlines forthcoming features for their ad platform: ad testing and the quality index.
Rescuecom Sued Google To Get Publicity
I felt appalled while reading David Parmet's blog post. Apparently, he met with Rescuecom 18 months ago to discuss some of their expansion plans, which included suing Google mostly in order to drum up publicity.
