PodZinger’s Free Opt-In Ad Prog. For Podcasters

Audio and video search engine and online advertising network PodZinger announced the launch of its advertising platform with free opt-in for podcasters. PodZinger uses a speech recognition technology to identify audio and video content, produce text for it, and place relevant advertising.

Newspaper Readers Moving To The Web

Viewership figures compared to print circulation numbers by Nielsen//NetRatings for the Newspaper Association of America showed significant growth in the percentage of readers turning to the websites of papers rather than the dead-tree editions.

Schwartz To SEC: Can We Blog?

Regulation FD, which regulates the fair disclosure of information material to a company's operation, needs to be rethought so more CEOs can start blogging like Sun's top executive, Jonathan Schwartz.