Archive
White Papers, Lead Generation – Key for BtoB Marketers
Complex sales cycles make the development of multi-modal marketing strategies critical.
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Austin Paper Offers Blogs To Local Politicos
The Austin American-Statesman has an open offer to host blogs for candidates for office from the Central Texas area.
Crank Up The SEM Keywords
Yahoo Store aficionado Rob Snell, who speaks and has written about Yahoo's online marketplace, wants to make sure everyone has converting keywords so they can make lots of cash.
Rumor of The Week: Google To Buy YouTube
TechCrunch's Michael Arrington rates his own rumor at about 40 percent likely, just so we get that out of the way. The "completely unsubstantiated" rumor is that Google is finalizing talks to acquire web video phenomenon YouTube.
No More New Products from Google?
The LA Times' Chris Gaither reveals Google's plans to pull-back from launching new products and instead focus on making the 35 it has, more usable.
Rocketbooming New Monetization Strategies
The most important takeaways from Rocketboom's Andrew Baron's keynote address at the Podcast and Portable Media Expo are that content providers should not only focus on a niche, but should also be audience-centric in their approach to content delivery and monetization.
