Most Businesses Implementing Social Media Without Measuring ROI
Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business.…
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Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business.…
Back in February Google launched the beta version of Google Sync. This allowed Google users to sync their Gmail contacts and Google Calendar events to their iPhones or Windows Mobile devices (Android already synced data). The feature did not come with the ability to sync actual mail, however. That has now changed. The addition of "push Gmail" support has been a heavily requested feature ever…
The web was abuzz yesterday with talk of a new Yahoo marketing campaign, which is all about "Y!ou." This campaign was formally announced today, and a new site dedicated to it has even been set up by the company at YouAndYahoo.com. Yahoo says it is the single-largest integrated marketing campaign for the company ever.
More print publishers are focusing on the mobile market as a way to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted engaged audiences, according to a new survey from the Audit Bureau of Circulations (ABC). Forty-five percent of respondents who track mobile's impact on their website traffic said the devices increased visits by up…
Crowd Science revealed some interesting findings from a survey on Twitter use today. It would appear that Twitter is the most used social network by drivers. I'm not sure if that's the kind of endorsement Twitter wants (the most dangerous network), but its short-form texting-like format caters to the mobile user.
Sun Microsystems is losing about $100 million a month according to Larry Ellison, CEO of Oracle, the company that's set to acquire Sun. Oracle is waiting to get clearance from European regulators before the deal can go through and Oracle can step in and try to put an end to this loss.