Google’s Website Optimizer Revealed

Right about now, Google's Brett Crosby is revealing a new tool at the Emetrics Summit in Washington, D.C. Called Website Optimizer, it is designed to help AdWords advertisers test different landing pages in order to determine which one drives the highest number of conversions.

Spamhaus To Appeal Default Judgment

After some impressive jurisdiction-based grandstanding, United Kingdom-based Spamhaus has decided to get into the Illinois court ring after all. The nonprofit organization has enlisted the aid of Chicago pro-bono attorneys to appeal a default judgment in favor of alleged spammer e360 Insight.

Report from DMA06

When I attend or speak at conferences, I always, like to visit the exhibit areas to see how they're laid out, scope out which search marketing agencies are exhibiting and to visit friends from other companies and search engines. While checking out the Interactive exhibit hall here at DMA06, I noticed a few things:

eBay Blocking PS3 Presales

Trying to avoid a repeat of last year's X-mas Box 360 madness, where consoles were selling for as much as 10 times their retail price but not always making it to the purchaser, eBay has suspended preorder sales of Sony's PlayStation3.

Cornell Joins Microsofts Live Book Search

Cornell University has announced joint initiatives with Microsoft and Kirtas Technologies aimed at digitizing a majority of the school's library content. The volumes will be made available online via Microsoft's Live Book Search.