Creating an RSS 2.0 Feed

If you can learn HTML, you can easily learn how to build your own RSS 2.0 feeds. I'll take you through the steps to creating an RSS feed from scratch.

Google Tests New Website Optimizer

In its AdWords blog, Google outlined plans for beta testing of the company's new Website Optimizer tool. The service is geared at increasing conversion rates for websites and testing different landing page combinations.

My Turn At The Top Table

Just after lunch, and just starting the afternoon sessions. Running quite a bit late - try to serve a three-course lunch to so many people in only an hour is the culprit.

Yahoo Needs An Ad Sales Boost

Two strategic investments and the accelerated release of the company's new advertising system, Project Panama, provided a backdrop to Yahoo CEO Terry Semel's assertion that a 37 percent drop in earnings is unacceptable to the company.