Googlebot Wields New Crawl Tools

Bringing your website into the voluminous BigTable of Google's index involves sending out pieces of code, referred to as spiders or crawlers affectionately named "Googlebot," to pick up your site. Google Webmaster Central has some tips for webmasters showing how they can learn more about Googlebot.

Panama Goes Live

As of yesterday, the first wave of advertisers were converting over to Yahoo's new Panama ad system. The system will be made available to all advertisers in the U.S. by year end. Once they migrate, there will be no opting back for the current Direct Traffic Center, a fact which is unlikely to generate any tears.

Internet Explorer 7 Released By Yahoo?

Yahoo has posted the finalized version of Microsoft Internet Explorer 7 and made the software available for download today. As of yet, Microsoft has not officially released the web browser to the public.

Google’s Website Optimizer Revealed

Right about now, Google's Brett Crosby is revealing a new tool at the Emetrics Summit in Washington, D.C. Called Website Optimizer, it is designed to help AdWords advertisers test different landing pages in order to determine which one drives the highest number of conversions.