Google Enhances Webmaster Tools

Asian Ad Market Has Room To Grow

Nielsen//NetRatings tested its new online advertising measurement service, AdRelevance, by cutting it loose in the Japanese online sector. The results show that while ad spending is significant, there's still plenty of room to grow.

The Edelman Disaster

The Republican party and Edelman, the public relations firm, have something in common these days. Both are suffering a crisis of confidence of their own making.

Googlebot Wields New Crawl Tools

Bringing your website into the voluminous BigTable of Google's index involves sending out pieces of code, referred to as spiders or crawlers affectionately named "Googlebot," to pick up your site. Google Webmaster Central has some tips for webmasters showing how they can learn more about Googlebot.

Panama Goes Live

As of yesterday, the first wave of advertisers were converting over to Yahoo's new Panama ad system. The system will be made available to all advertisers in the U.S. by year end. Once they migrate, there will be no opting back for the current Direct Traffic Center, a fact which is unlikely to generate any tears.