Perspectives on Business Blogging

Ad Position and Bid Influence

This screen shot is from a test campaign I ran this week (to see full size versions of screen shots here, click on them). The drilldown on any ad group's bid or individual keyword bid allows you to project how bids will translate into ad positions and their expected click volumes in the upcoming month. This is just for a single keyword, "interior decorating."

Should Privacy Search Command Be Standard?

One of the issues facing the search engine industry is privacy. People aren’t necessarily keen on the fact search engines store each and every query executed as well as the applicable IP information. Remember the AOL debacle? In light of those events, you’d have to think active search engine users would welcome a command that […]

Google Crushes Earnings Estimates

Google not only nearly doubled its earnings from the third quarter of 2005, but the company beat analysts expectations by about $50 million. The news sent GOOG shares soaring in after hours trading, rising $30 per share just an hour past closing to $456.52.