Archive
Digital Round Table
I moderated a roundtable on paid search at the Digital Marketing Conference today. I felt it was a really productive discussion.
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Google’s Website Optimizer
Talk about a potentially disruptive technology! Google has released a new product that integrates with AdWords: a landing page testing tool called Website Optimizer to help sites maximize conversion rates. It's high-powered stuff. More info from Google here. It seems only select advertisers will be invited to participate in the beta.
EU to Censor Online Video Content?
The British Government is seeking to stop an EU directive that would force any website featuring video clips to register as a Television-Like Service.
Google Dabbles In Dodgeball
In May of 2005, Google acquired Dodgeball, and then . . . nothing. Now, almost a year and a half later, Dodgeball users are being asked to sign in using a Google account, which led one blogger to remark that the company "is apparently a Google orphan no more."
Perspectives on Business Blogging
There are certain guidelines that companies should bear in mind when undertaking new ventures into the blogosphere. For starters, an effective blog should be a springboard for conversation as opposed to merely an information resource.
Click Fraud Down By 0.3 Percent
The industry average click fraud rate trickled slightly downward in the third quarter according to the Click Fraud Index from ClickForensics; rates for top tier providers like Google and Yahoo fell nearly one percent.
