Google’s Website Optimizer

Avoiding the Dark Side of Social Media

PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman's failure (see comments on Richard's response post), while others have shared fears about what this means for the future of PR and social media.

Google Revenues Increase 70%

Google released their 3rd quarter financial report today. Needless to say, the results were quite impressive. Google reported $2.69 billion worth of earnings for Q3, a 70% increase from last year’s 3rd quarter results (1.58 billion). This was also a 10% increase over the second quarter revenues of 2006, which totaled $2.46 billion. CEO Eric […]

Ad Position and Bid Influence

This screen shot is from a test campaign I ran this week (to see full size versions of screen shots here, click on them). The drilldown on any ad group's bid or individual keyword bid allows you to project how bids will translate into ad positions and their expected click volumes in the upcoming month. This is just for a single keyword, "interior decorating."