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Yahoo is launching a new Yahoo Mail ad unit called "Tandem," to be reserved for "the most creative" non-profit campaign. The company…
The majority of marketers are using multichannel campaigns, but less than half know what channels their customers prefer, according to a new study by Forrester Consulting, sponsored by ExactTarget. The study found the key to selecting the best channels for customer communication is to know something about customer preference and behaviors. Only 32 percent of marketers know how customers behave across channels and only 37…
Symantec's MessageLabs revealed a list of the most spammed states in the US today, with some somewhat surprising results. And the award for state that receives the most spam is...Idaho.
It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.
Fox Mobile Studios is launching "Brainstorm," an eight-episode comedy series for viewing on mobile and online. The Brainstorm series revolves around Altoids mints and is Fox Mobile's first entry into branded entertainment. "We feel very fortunate to have partnered with Altoids, a brand that has an innovative history of challenging conventional thought and behavior, to achieve this milestone," said Michael Wallen, vice president and creative…
Search guru Danny Sullivan got an early scoop on a new Google Product that wasn't supposed to be announced until later today. Its called the Sidewiki, and is a feature of the Google Toolbar. What it does is allow users to comment on any page on the web. These comments can only be viewed by others who have the toolbar/sidewiki installed.
