Email Marketing in a Mobile, Social Media World

It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

Fox Mobile Partners With Altoids For Online Series

Fox Mobile Studios is launching "Brainstorm," an eight-episode comedy series for viewing on mobile and online. The Brainstorm series revolves around Altoids mints and is Fox Mobile's first entry into branded entertainment. "We feel very fortunate to have partnered with Altoids, a brand that has an innovative history of challenging conventional thought and behavior, to achieve this milestone," said Michael Wallen, vice president and creative…

Google Turning the Web Into an Exclusive Social Network?

Search guru Danny Sullivan got an early scoop on a new Google Product that wasn't supposed to be announced until later today. Its called the Sidewiki, and is a feature of the Google Toolbar. What it does is allow users to comment on any page on the web. These comments can only be viewed by others who have the toolbar/sidewiki installed.

Survey: Online News Credibility Increasing

For the second year in a row, ARAnet has shared survey results about the news consumption habits of Americans. This year's survey found that Americans are increasingly turning to online sources, as well as radio for their news, while going less to daily newspapers and television.

Succeeding In Ecommerce

Knowing what online shoppers expect when visiting an ecommerce site is just one part of the puzzle. Online retailers need to offer consumers a variety of useful features to build loyalty and get conversions.