Google Dabbles In Dodgeball

In May of 2005, Google acquired Dodgeball, and then . . . nothing. Now, almost a year and a half later, Dodgeball users are being asked to sign in using a Google account, which led one blogger to remark that the company "is apparently a Google orphan no more."

Perspectives on Business Blogging

There are certain guidelines that companies should bear in mind when undertaking new ventures into the blogosphere. For starters, an effective blog should be a springboard for conversation as opposed to merely an information resource.

Click Fraud Down By 0.3 Percent

The industry average click fraud rate trickled slightly downward in the third quarter according to the Click Fraud Index from ClickForensics; rates for top tier providers like Google and Yahoo fell nearly one percent.

Avoiding the Dark Side of Social Media

PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman's failure (see comments on Richard's response post), while others have shared fears about what this means for the future of PR and social media.