Perspectives on Business Blogging

There are certain guidelines that companies should bear in mind when undertaking new ventures into the blogosphere. For starters, an effective blog should be a springboard for conversation as opposed to merely an information resource.

Click Fraud Down By 0.3 Percent

The industry average click fraud rate trickled slightly downward in the third quarter according to the Click Fraud Index from ClickForensics; rates for top tier providers like Google and Yahoo fell nearly one percent.

Avoiding the Dark Side of Social Media

PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm. Some have taken a subtle delight in Edelman's failure (see comments on Richard's response post), while others have shared fears about what this means for the future of PR and social media.

Google Revenues Increase 70%

Google released their 3rd quarter financial report today. Needless to say, the results were quite impressive. Google reported $2.69 billion worth of earnings for Q3, a 70% increase from last year’s 3rd quarter results (1.58 billion). This was also a 10% increase over the second quarter revenues of 2006, which totaled $2.46 billion. CEO Eric […]