New Audience Metric Needed

A Plea To Online Grammar Butchers

This is a plea for the Language, pruned for the Internet, whittled down to bite-sized chunks, as naked as a tree in winter without the punctuation, spelling, or grammar required for, when the season's full, expressing its own majesty. Instant messaging. andemail. done skrood it all up

Four Keys To Brand Monitoring

Forrester Research reiterated the importance of being aware of what people say about your brand online, and noted the four key parts to successfully evaluating potential brand monitoring solutions.

SEO Books New SEM Glossary

In case you missed it Aaron Wall added a rather comprehensive search engine marketing glossary to his SEO Book site.

Odeo Purchased Back by Founder

The development, launch, growth and (minor) failure of Odeo, is a strange story. When the company, founded by Blogger co-founder Evan Williams, launched back in February of 2005, it raised $5 million in VC, but never really raised our attention.