New Audience Metric Needed

I was just reading Jeneane Sessum's post about the latest Ze Frank/Rocketboom dustup and she's right, we need to measure stuff other than just whether a download got completed or not.

Google Maps Eliminates Usability Mistake

Gogole Maps had one incredibly annoying feature: Click the name of your search result in the balloon on the map, and get transported to a new page with more info on the result, including a mini-map and search results. While the more info page was very useful, the fact that it was a new page and appeared in the same tab made it very annoying,…

How Consumer Online Research Impacts Sales

A June 2006 joint study conducted by Yahoo and the Consumer Electronics Association asserts that seventy-seven percent of all consumer electronics purchases were influenced by online research. The study also examines the role of search in consumer research.

Racist Blogs Land Google In Hot Water

Google is becoming involved in yet another battle that may test its dedication to "free speech": an Australian group has accused the company's Blogger site of hosting what it describes as "racist and neo-Nazi content." The group has requested that the offensive blogs be removed, but Google hasn't budged.

Social Media Spamming

The buzz amongst online marketers and bloggers about marketing with social media has generated a lot of interesting discussion.