Four Keys To Brand Monitoring

Forrester Research reiterated the importance of being aware of what people say about your brand online, and noted the four key parts to successfully evaluating potential brand monitoring solutions.

SEO Books New SEM Glossary

In case you missed it Aaron Wall added a rather comprehensive search engine marketing glossary to his SEO Book site.

Odeo Purchased Back by Founder

The development, launch, growth and (minor) failure of Odeo, is a strange story. When the company, founded by Blogger co-founder Evan Williams, launched back in February of 2005, it raised $5 million in VC, but never really raised our attention.

Google Keeps Fretting Over Googling

Merriam-Webster's and the Oxford English Dictionary's addition of "Google" to their multitude of pages as a verb has given Google fits, and the company has been desperately trying to fight the genericizing of their trademark name.