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The company that produces the Student Aptitude Test is developing a new Information and Communication Technology (ICT) exam that tests skills such…
The ability to manage customers is one defining factor that separates your average worker from someone with management potential.
When it comes to social networking, sites that target businesspeople are pretty small potatoes. LinkedIn, the category leader, has 7.8 million members, a respectable niche, but not in the same league as MySpace or Facebook.
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Microsoft has been called many things, but rarely has it been labeled "complacent," particularly in regards to the search industry, which has been a major point of frustration for the company. Earlier today, Microsoft tried to address that issue by launching a new advertising campaign. The campaign aims to boost the company's search market share.
Unlike its much more heavily visited search competitor Google, Ask.com has no problem with its brand name being a dictionary word. The search engine industry needs more Scott McNealy-style chippiness between its respective companies.
