Measuring Blogosphere Influence with BuzzLogic

Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.

The October Hunt For Google Base

Froogle's replacement, Google Base, has been missing in action from the Google search results, but some sleuthing may have turned up the elusive service.

Hoovers Launching Business Social Networking Site

When it comes to social networking, sites that target businesspeople are pretty small potatoes. LinkedIn, the category leader, has 7.8 million members, a respectable niche, but not in the same league as MySpace or Facebook.

Measuring Influence in the Blogosphere with BuzzLogic

Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.