Are Information Exams the Next SATs?

The company that produces the Student Aptitude Test is developing a new Information and Communication Technology (ICT) exam that tests skills such as computer proficiency and search engine aptitude, and may soon be as relevant as the SAT itself.

How Much is That Link Worth?

Text-Link-ads.com has a link ads calculator that purports to tell you how much an ad link on your site (or someone else's) is worth.

Executive Interims in the Corporate Arena

How does the value of an ' Executive Interim Manager' work in practice? Here are just a couple of examples of how 'Interim Executives' stepped in to help a sample of large International organisations.

Measuring Blogosphere Influence with BuzzLogic

Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.

The October Hunt For Google Base

Froogle's replacement, Google Base, has been missing in action from the Google search results, but some sleuthing may have turned up the elusive service.