Archive
How Much is That Link Worth?
Text-Link-ads.com has a link ads calculator that purports to tell you how much an ad link on your site (or someone else's)…
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Hoovers Launching Business Social Networking Site
When it comes to social networking, sites that target businesspeople are pretty small potatoes. LinkedIn, the category leader, has 7.8 million members, a respectable niche, but not in the same league as MySpace or Facebook.
Measuring Influence in the Blogosphere with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Microsoft Renews Commitment To Search
Microsoft has been called many things, but rarely has it been labeled "complacent," particularly in regards to the search industry, which has been a major point of frustration for the company. Earlier today, Microsoft tried to address that issue by launching a new advertising campaign. The campaign aims to boost the company's search market share.
Ask Mocks Googling
Unlike its much more heavily visited search competitor Google, Ask.com has no problem with its brand name being a dictionary word. The search engine industry needs more Scott McNealy-style chippiness between its respective companies.
Social Link Spam
Remember the tale "Villiage Wine", where nobody thought their little bit of wine would be missed from the town festival? Then nothing but water poured forth from the cask on festival day...Social link spam is a similar thing in reverse. My few social self-diggs etc. wont affect things, so why not..?
