Google Splits Up Google Base

Google has split Google Base into two separate entities - Google Base and the new Google Merchant Center. The Merchant Center will replace Google Base for users who submit product-type items to Google.

1 min read Archive

Email Marketing Driving Offline Purchases

Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon. The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool. As the primary channel for communication,…

2 min read Archive

Google Hot Trends Come to Results Pages

Google has released an extension of its Hot Trends feature, which brings some of its components to the results page when a user searches for one of the "hot trends." Now when a user's query matches one of the top 100 trends (or fastest-rising search terms), Google will show them a graph and further information about how popular the query is.

1 min read Archive

Pizza Hut Aims to Feed Hungry Through Twitter

Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.

1 min read Archive

Washington Post Cracks Down On Journalists’ Social Media Activities

What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can’t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them. 

4 min read Archive