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Google Splits Up Google Base
Google has split Google Base into two separate entities - Google Base and the new Google Merchant Center. The Merchant Center will…
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Online Video Viewing Sees New High in August
In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.
YouTube Insight, Content ID Come Together
YouTube's done a decent job of winning over content creators and rights holders, and its Content ID system, which lets them identify and profit from user-uploaded clips, has been a big part of that. Content ID may become an even more popular feature, too, now that a quirk has been ironed out.
Social Media Changing Marketers Approach
Social media is causing organizations to rethink and evolve their marketing strategies, according to a new study by Alterian. The research indicated that 60 percent of organizations think that personal one-to-one engagement with consumers requires a new way of creating content and on-demand services, while 60 percent also feel the existing strategies for understanding consumers needs can be improved significantly.
Watch the New Yahoo Commercial
Yahoo's first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).
More Social Media Use Means More Email Use
Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn't quite work out that way in the firm's experiment however. Nielsen explains its methodology:
