Social Media Changing Marketers Approach

Social media is causing organizations to rethink and evolve their marketing strategies, according to a new study by Alterian. The research indicated that 60 percent of organizations think that personal one-to-one engagement with consumers requires a new way of creating content and on-demand services, while 60 percent also feel the existing strategies for understanding consumers needs can be improved significantly.

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Watch the New Yahoo Commercial

Yahoo's first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).

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More Social Media Use Means More Email Use

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn't quite work out that way in the firm's experiment however. Nielsen explains its methodology:

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EU Plans To Limit MP3 Player Volume

The European Commission said today it wants to implement new rules for the makers of MP3 players that would require them to follow new volume standards. The Commission pointed to a study that found listening to personal music players at a high volume over a long period can lead to permanent hearing damage and 5 to 10 percent of listeners risk permanent hearing loss. It's…

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Washington Post Social Media Policy Faces Criticism

The Washington Post has sent a memo to its editors/journalists outlining the publication's social media policies. They don't leave too many options for what is actually allowed to take place on social networks. This is an issue that never really seems to go away, and is brought up every time a publication's social media policies are discovered.

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